6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

1 min read

Fighting the Flu: What Parents Need to Know

This year’s flu season is hardly something to sneeze at, as severe influenza outbreaks are being reported throughout the country. According to the Centers for Disease Control and Prevention (CDC), the flu season has resulted in the deaths of 20 children to date. Currently, 24 states and New York City are showing high levels of flu activity and the city of Boston was forced to declare a public health emergency earlier this week.