Search Results for: marketing company
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Little Consumers, Big Marketing
Recently Perri Klass, MD blogged for the New York Times about the Endless Barrage of Hard Sell aimed at our children though marketing messages.
Modern Mompreneur: Karen Staitman of Good Fortunes Cookie Company Shares Her Recipe for Success
The average person would crack open a fortune cookie in hopes of finding good luck. But Karen Belasco Staitman likes to think bigger than thata lot bigger! Back in 1995, I was a party planner and I had made some gigantic fortune cookies for party invitations, she recalls. One day …
Maple Leaf Recipe Contest – Jack Daniels Pork Medallions
Maple Leaf Foods has paired together with Matchstick - a Toronto based word of mouth marketing company that is a member of WOMMA (Word of Mouth Marketing Association) and are hosting a recipe contest featuring Maple Leaf’s Prime Pork.When they contacted me about being a part of this contest I was both excited and unsure…
Meet the Single Mom Taking the Beauty Industry by Storm
For decades, the beauty industry has helped shape the narrative around femininity and played a major role in the evolution of consumerism and gender norms as they exist today—the good, the bad, and the ugly. But, one mom is painting a new narrative around beauty, and the beholder, using the brushstrokes of self-love, radical inclusivity,…