1 min read

How Much Do Moms Love Their Smartphones?

Did you know that one in every three moms in the U.S. owns a smartphone? Maybe this shouldn’t come as a surprise. We live in an era of tech savvy mamas – ladies who make up a large portion of digital consumption across all channels, including e-commerce and mobile use. After all, women account for 85% of all consumer purchases and if you want to buy something, its a lot easier to read the reviews of other customers and make purchases online.

6 mins read

ModernMom Chronicles: Chapter Twelve

Don’t miss chapters one through eleven! At five forty five am, Heather wakes to the voices from the morning radio show that plays from her Bose alarm clock. She nudges Michael, gets out of bed and then she dresses, putting on her white button down shirt and new black flats, which she thinks appropriate for a meeting with the head of the PTA. After waking the children, she walks downstairs and prepares breakfast and lunches.