Search Results for: Marketers
The Nag Factor: How Marketers Use Kids To Sell Junk Food
I took my 4-year-old to the grocery store yesterday for our regular semi-weekly trip. He rode in a plastic race-car cart and mostly talked to himself or made various vocal observations about how long the trip was taking (ahem). But when we got to the cereal aisle, he was suddenly completely engaged. (You know where this is going, dont you?) Mom! Stop! I want that! Go back! See that one! LETS GET THAT! he shrieked giddily.
Are Breast Enlargement Pills Dangerous?
Breast enlargement pills promise that you can go up a cup or two the natural way, with some marketers claiming that it only takes a month or two to notice pronounced results. But natural breast enhancement supplements, which contain a cocktail of herbs and other botanicals, may not be as safe as you think, says the U.S. Food and Drug Administration. Moreover, they’re not likely to give you the eye-popping results you so desire.
Slackers No More: Gen X Parents Raising Amazing Gen Z Kids
Word on the street is that Generation Z is the most significant generation in modern history. As their parents, of course we know our kids are special. But what makes researchers and marketers also say Gen Z is so unique and important? And how have we, their Gen X parents, helped shape them into such…
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…
Please Stop Meowing – How to Survive a Toddler’s School Interview
I’ve never believed in “Murphy’s law” until I was a mom and really not until we embarked on the much dreaded “School Interviews.” Murphy’s law is that "Whatever can go wrong, will go wrong," which is a close relative (kinda like that annoying cousin who you simply can’t avoid seeing at least once a year)…