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A Balancing Act: Adena Surabian of Nature’s Baby

Our customers were very supportive and knew we were a family owned business. They were accustomed to hearing my daughter in the background.

Samantha: How did you end up launching Nature's Baby?

Adena: When my daughter was around 17 months old, she developed a horrible rash. I took her to several dermatologists, each who instructed me to try and find a common thread between the baby products I was using. So I sat down at my computer to look up the ingredients and they had listings that said bio-hazardous, carcinogenic, potentially harmful, and possible irritants. I was floored!

It turns out, my daughter is allergic to certain chemicals and she is sensitive to perfumes and dyes, so I tried the natural products that were already on the market and they simply did not work. Both my daughters were born with a ton of hair and the natural shampoos would not even get through their hair. With my husband's blessing I hired a chemist and went to work.

Samantha: Do you have suggestions for combating the feelings of guilt that plague so many moms?

Adena: Feeling guilty and worrying about our children seems to go hand in hand. Something that really worked for me was recognizing that I did not have to be my child's playmate all the time. It is actually healthy to teach them how to play by themselves and to entertain themselves. It allows imagination and creativity to develop.

Samantha: What is your childcare situation like?

Adena: I work out of a home office, so I am fortunate to have my Aunt and Mother-in-law around to help. Most of the time my little one prefers Mommy, so I incorporate play into any task I have to complete. If I am working on developing a new product, I will set up a bin of water and empty bottles and have my daughter pretend that she is mixing ingredients. It is really about us spending time together and including them in my work. It helps them to feel important and it allows me to not miss out on these important years.

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