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Stumble It!A Balancing Act: Adena Surabian of Nature’s Baby
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Adena Surabian is the founder of Nature's Baby, a line of natural baby products available in over 300 stores nationwide-including Whole Foods. Adena balances between the all consuming life of an entrepreneur behind a fast growing company and raising her two daughters, ages 3 and 6. |
Samantha: Before launching your current company, you started an online child safety store. What prompted that?
Adena: We spent over $1000 to professionally baby proof our home and they still missed things that were dangerous.
At the time my first daughter was born, I was working as a V.P. for an Internet Software Development Company. It really was my husband's idea to start the child safety store. He wanted me to be able to work less and work from our home so I could spend more time with my daughter.
Samantha: How did you balance working on the business with caring for your baby?
Adena: I insisted that a nursery and play area be built into our offices so that I could be with my daughter. Since it was an internet business, I could work flexible hours; early mornings, late evenings, and between naps. As our business grew, I was able to hire employees, but in the end it was my family that truly made it work.
My grandparents moved to LA to be closer to the family. For years they had owned and operated a snack bar in the Union Plaza Hotel in Las Vegas. My grandfather, who was 85 at the time, really missed working. One day he showed up, ready to work, and started packing up my orders. Because he could not drive, my grandmother would have to drive him. She also helped me out a lot with my daughter.
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