Print Email RSS DIGG del.icio.us Stumble It!

Modern Mompreneur: The Secret to Creating Websites That Work

Following Up

Next, take your strategy even further. How will you follow up with your new prospect? Remember, people only buy from people they Know, Like and Trust. Now that you can contact this person, you can spend some time developing your rapport with them. There are a couple of ways you can do this. You could send a regular email newsletter that provides solid content as well as pitching your prospect on your latest products and services. If you manage your contacts in a system such as Aweber.com or 1ShoppingCart.com, you can also set up an autoresponder series. This is a set of messages designed to go out over specifically timed intervals. These emails could be packaged as an e-course or a series of pre-written newsletters. In my new system I’ll be doing a weekly newsletter as well as sending out a 3-step postcard campaign.

How to Contact You: Make the Process Clear

In all of your follow up materials you can educate your prospect in the best way to do business with you. Are they going to come into a store, order via email or, if you provide a service, schedule an appointment so they can hire you? Never take it for granted that the next step will be obvious to them. You really have to tell your audience (early and often!) exactly what they have to do, from telling them to hit the “send” button on your site to how they must order before a certain deadline.

Don’t forget to test everything! Make sure the right pages come up with each link and the right emails go out in the right orders. We’re still working out last minute bugs on my site, but I haven’t pulled out all my hair just yet!

What’s going on with your website? Are you starting to rethink your design and strategy? That’s okay! That’s a great place to start. Let me know if you have any questions and I’ll be glad to answer them here. Until then, I’ll see you in the search engines!

Sophfronia Scott is executive editor of The Done For You Writing & Publishing Company. After 15 years at Time Inc., she left the corporate world to start her own business helping speakers, entrepreneurs and small business owners to write and publish books to promote their work. You can learn more about her programs at www.DoneForYouWriting.com.

Votes: 13

5 4 3 2 1  

Related Articles

• Modern Mompreneur: How to Manage That Cash Flow, Baby!
• The Modern Mompreneur: How Do I Find My Clients?
• Modern Mompreneur: Ingrid Carney Transforms a Tube Top Into a Must-Have for Moms

Comments